Introducing Luff - a story of resilience, aspiration and an unwavering commitment to improving people's lives.

At Luff, we know that sleep is not just a necessity; it's a fundamental pillar of happiness, health and overall wellbeing. We truly understand the struggles and challenges that come with a restless night's sleep because we've experienced them firsthand.

Our visionary founder, Stephen Goknel, learned the importance of sleep early on while battling to build his first business literally from the ground up. Living on noodles and facing endless nights on friends’ sofas or in his car, it ignited a passion and empathy for those seeking better sleep.

Stephen’s experience was the driving force behind Luff’s mission; to create exceptional sleep products that have a positive impact on people and the planet. And this belief is meticulously woven into every thread of Luff’s fabric. From our commitment to using sustainable materials and dedication to ethical manufacturing practices right through to our regular donations to homeless charities.

Having travelled the world meeting a range of experts including doctors in London, memory foam scientists in Paris and silk fabric weaving artisans in Kyoto, Japan, Stephen’s years of dedication culminated in the birth of Luff Sleep with an award winning range designed and crafted from our base in Hertfordshire, England.

Thanks to our sterling reputation, our ascent since launch has been remarkable. Debuting in Costco in December 2019, then Amazon and TK Maxx, we were duly recognised for our excellent product quality. Today, Luff is available in over 50 esteemed retailers across the UK.

So what sets us apart? Bamboo.

All our products are made using natural bamboo silk. Close your eyes and imagine sinking into the silky softness of Nanoweave® bamboo fabric that envelops you in a blissful cocoon. While our exclusive Cloudtec® memory foam gently cradles your body for unparalleled comfort and support.

Inspired by timeless elegance, Luff’s clean designs and premium materials evoke a sense of refined luxury. And, thanks to our collaboration with medical professionals during the development of our products, it’s hard to beat Luff’s health benefits.

Our journey to success may have begun with many sleepless nights, but it was underpinned by an unshakeable determination to become the epitome of excellence in the sleep industry. Over the years, we overcame countless obstacles, tirelessly building a business by earning the trust of global retailers, renowned five-star hotels and thousands of happy Luff customers.

As we look ahead, we aim to positively improve the lives of millions of people worldwide by introducing them to a new standard of bedding. So, join us on this remarkable journey to make the world a better place, one sleep at a time.