Luff believes that everyone needs a good night's sleep and to feel safe every time they lay their head down. Unfortunately this is not the reality for a huge number of people - with homelessness now at record levels. That's why we are committed to giving 10% of our profits to different homeless charities across the UK.
Why we do it
Homelessness is growing problem and has risen by 8% in the past 12 months alone. Although not everyone's situation is the same, we want do what we can to support some of the charities out there helping the people who need it most.
It is estimated that a staggering 382,000 people were homeless in December 2025 including over 175,000 children. At Luff, nothing matters more to us than your sleep and as such, we want everyone to have the ability to sleep as comfortably as they can every night. Our donations help get people off the streets, find work, receive mental health support and so much more.
Our choice of charities
Centrepoint is one of the charities that we have donated to since our inception. Operating primarily in London, Manchester and the North East, they campaign tirelessly to end youth homelessness by 2037 - providing vital services such as temporary accommodation, counselling, health checks, job support and learning classes. Centrepoint prides itself on being able to help people whatever their circumstances and gives everyone that chance to live a happier and more stable life.
If you'd like to help or donate directly to Centrepoint too, please click here.
Thank you!
